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about our blog
Whether you seek practical strategies, thought-provoking analysis, or heartwarming tales, our blogosphere offers a collection of self-contained stories highlighting organizational journeys that will leave you with a wealth of inspiration and knowledge.
37 Free or Discounted Marketing Tools for Nonprofits
Who doesn’t love a good discount? Nonprofits often have limited budget and bandwidth, which makes discounted digital tools all that much more important. Software and technology can be a huge capacity builder for nonprofits of all sizes. Used correctly, digital transformation can be a multiplier of your mission’s impact. At Rootid, we’re passionate about the…
Perfecting Your Digital Tools: Donation Page Best Practices
Even before the pandemic changed many aspects of our daily lives, virtual fundraising in the nonprofit sector was becoming more prevalent with each passing day. Now, due to social distancing guidelines, it’s absolutely imperative that your organization has an effective way to raise funds using digital resources.
Peer-to-Peer Fundraising in the Virtual Era: 3 Ways to Adapt
Getting started with virtual fundraising has been a major shift for organizations of all sizes over the course of 2020. It’s been a challenging year that’s required us to rethink everything, from how we craft impactful messages to conducting online fundraising and donor engagement at all levels.
10 tips for managing and utilizing your donor data
The pandemic has forced fundraisers to shift from in-person focused fundraising to creative and engaging virtual events and activities. Can you relate? When you switch up how you engage your supporters, it’s easy to have donors slip through the cracks. Now is the time to invest in a clean donor data system. That means not…
We stand in solidarity against racist policies, systemic oppression & white supremacy
Like many of you, our team has been filled with a lot of conflicting emotions around the recent events – anger, fear, frustration, inspiration and energy to fight. Internally, we have been holding a lot of discussions over the last year about race, racism and systematic oppression. Like many others, our immediate response to the…
5 Keys to Adapt Your Nonprofit Marketing to Stay Relevant in a Shifting Landscape
Our nation, in the midst of crisis, has found itself at a crossroads. The direction we take from here—whether good or bad—will not only impact policy, but shape culture and affect generations to come. It all depends on the steps we take today. That’s why it’s crucial for organizations to adapt and lead with a…
Partnership with David Brower Center Launches New Virtual Communications Coaching Cohort
Today, we’re thrilled to announce a special collaboration with our longtime partner, the David Brower Center. The partnership is dedicated to helping environmental organizations adapt in the midst of this pandemic, creating more resilient communities for the future.
How to Develop Your Nonprofit Messaging & Impact Communications
Effective nonprofit messaging is critical to nurturing your existing community and growing new relationships. It can also be hard to communicate the reason that your organization exists and the impact that is has in one crisp statement. This post will walk you through the basics of creating effective and targeted messaging that can be delivered…
Creating Personas and Engagement Journeys
Donor personas are a critical building block of any effective nonprofit communications and marketing plan. If you have never created a donor persona or constituent persona before, we have put this post together as an easy guide that will walk you through the process step-by-step. Personas are important for your nonprofit communications work because personas…