from brand to web to communications, we build tools that help your community thrive.
branding & strategy
Branding is the expression of who you are and why you exist. We align strategy, story, and visual design to create a cohesive experience that shapes how people feel about your work and organization.
- Brand identity (logos, visual systems, brand guidelines)
- Messaging strategy (mission, values, positioning statements)
- Audience research and stakeholder alignment workshops
- Storytelling frameworks that center equity and belonging
website & digital design
Accessibility isn’t a feature but at the heart of how we design digital spaces. From content-first designs to custom integrations and ongoing support your online presence will welcome and seamlessly guide every website visitor.
- Website design and development (with an emphasis on accessibility and content-first design)
- User experience (UX) research and testing
- Information architecture and content strategy for websites
- Ongoing support, maintenance, and accessibility improvements
campaign & marketing support
Spread your story with impact through social, email, and value-driven campaigns.
- Social media content and strategy
- Email marketing strategy and setup
- Creative campaign development
analytics & site optimization
Design and track measurements that are meaningful to your organization. Learn to build a strategy and tell a more compelling story from your website analytics.
- Google Ads support
- Campaign development
- Ongoing analysis and website content strategy
capacity building & training
We help nonprofit teams grow their confidence, strengthen their voice, and build community through hands-on learning and coaching.
- Workshops and cohort programs for nonprofit leaders and teams
- Training on inclusive communication practices
- Power mapping and participatory design processes
- Coaching around digital engagement and community building
RECENT CASE STUDIES
Rootid stands out among the firms I’ve worked with because they take the time and effort to understand not just what your organization aims to accomplish, but who you serve and why your work matters. Their team brings a strong combination of design, technical, and communications expertise, enabling them to deliver on both a strategic and tactical level. We have worked with rootid for seven years, and they have become a true organizational partner—whether a project is a major strategic initiative like a website refresh or a focused effort to design a single report.”
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connect with us
Hi there! Do you have a project you’d like to collaborate on? We’d love to hear from you. Please fill out the form below and we’ll be in touch soon.
hello@rootid.com
510.575.9260