Print is Not Dead—Just Use it Strategically
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey:
Category: marketing strategy
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Using Drip Email for a Nonprofit Welcome Series
Read more: Using Drip Email for a Nonprofit Welcome SeriesDonor retention is a critical part of growing your nonprofit’s mission. Using a drip email welcome series is a great way to start a relationship with new constituents that hopefully lead to a long-term relationship. According to research, donor retention is declining across the nonprofit sector. So, starting off on the right foot with new…
How to Create the Best Nonprofit Donation Page
Read more: How to Create the Best Nonprofit Donation PageNonprofits ask us all the time: “how can I raise more money through our website?” Although there are many moving pieces to the answer, there are several donation page best practices that will help raise more money online. Our team has compiled a list of features from the best nonprofit donation pages on the web…
- audience profiles, audience segmentation, brand development, brand strategy, capacity building, communication strategy, guides & tools, marketing strategy, nonprofit teams, workshops & trainings
Content Strategy Project with Root & Rebound
Read more: Content Strategy Project with Root & ReboundGenerating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action.
Email Automation: 3 Ways to Get Your Nonprofit Started
Read more: Email Automation: 3 Ways to Get Your Nonprofit StartedIf you are like most nonprofit marketing professionals, you’re overworked and under-resourced. Email automation is the solution you’ve been waiting for! Setting up marketing automation systems that trigger emails and autoresponders, drastically reduces the time you and your team spend manually sending emails to court donors, members and volunteers.
5 Ideas for the Rootid brandUP Award for Your Nonprofit
Read more: 5 Ideas for the Rootid brandUP Award for Your NonprofitIt’s hard to make your organization stand out in the crowded nonprofit space. That’s one of the reasons that Rootid started the brandUP awards. Our team saw over and over that there are a lot of great nonprofits that are facing resolvable obstacles, but just didn’t have the resources or expertise to break through. Here are…
How to Write a Story That Drives Online Action
Read more: How to Write a Story That Drives Online ActionKeeping your audiences attention in this time of phone alerts, sound bites, social media and noise is hard. But, a powerful story is one of the most powerful ways to capture someone’s attention. Relating to stories is hard wired into the human capacity. We’ll show you how to leverage that. Using stories to motivate supporters…
MailChimp RSS Campaigns: Automate Your Email Marketing
Read more: MailChimp RSS Campaigns: Automate Your Email MarketingCreating an RSS-Driven MailChimp campaign makes email marketing quick, easy, and automates your email marketing. These campaigns are triggered by your website’s RSS feed everytime you post new content to your blog or news updates. Rootid uses RSS-Driven MailChimp campaigns with our clients frequently. They free you and your staff up to undertake other marketing…
- brand development, brand strategy, communication strategy, equity-centered communications, marketing strategy, messaging, visual design
Branding: It’s Not Just for the Cows Anymore
Read more: Branding: It’s Not Just for the Cows AnymoreWhat is branding? Designers, strategists, marketers all throw this term around, but do you really know what it means? You know what your brand is, but what is “branding?” Well, it is composed of a few different things: