Print is Not Dead—Just Use it Strategically
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey:
Category: marketing strategy
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Using Drip Email for a Nonprofit Welcome Series
Read more: Using Drip Email for a Nonprofit Welcome SeriesDonor retention is a critical part of growing your nonprofit’s mission. Using a drip email welcome series is a great way to start a relationship with new constituents that hopefully lead to a long-term relationship. According to research, donor retention is declining across the nonprofit sector. So, starting off on the right foot with new…
How to Create the Best Nonprofit Donation Page
Read more: How to Create the Best Nonprofit Donation PageNonprofits ask us all the time: “how can I raise more money through our website?” Although there are many moving pieces to the answer, there are several donation page best practices that will help raise more money online. Our team has compiled a list of features from the best nonprofit donation pages on the web…
Email Automation: 3 Ways to Get Your Nonprofit Started
Read more: Email Automation: 3 Ways to Get Your Nonprofit StartedIf you are like most nonprofit marketing professionals, you’re overworked and under-resourced. Email automation is the solution you’ve been waiting for! Setting up marketing automation systems that trigger emails and autoresponders, drastically reduces the time you and your team spend manually sending emails to court donors, members and volunteers.
5 Ideas for the Rootid brandUP Award for Your Nonprofit
Read more: 5 Ideas for the Rootid brandUP Award for Your NonprofitIt’s hard to make your organization stand out in the crowded nonprofit space. That’s one of the reasons that Rootid started the brandUP awards. Our team saw over and over that there are a lot of great nonprofits that are facing resolvable obstacles, but just didn’t have the resources or expertise to break through. Here are…
How to Write a Story That Drives Online Action
Read more: How to Write a Story That Drives Online ActionKeeping your audiences attention in this time of phone alerts, sound bites, social media and noise is hard. But, a powerful story is one of the most powerful ways to capture someone’s attention. Relating to stories is hard wired into the human capacity. We’ll show you how to leverage that. Using stories to motivate supporters…
MailChimp RSS Campaigns: Automate Your Email Marketing
Read more: MailChimp RSS Campaigns: Automate Your Email MarketingCreating an RSS-Driven MailChimp campaign makes email marketing quick, easy, and automates your email marketing. These campaigns are triggered by your website’s RSS feed everytime you post new content to your blog or news updates. Rootid uses RSS-Driven MailChimp campaigns with our clients frequently. They free you and your staff up to undertake other marketing…
How To Revitalize Your Brand
Read more: How To Revitalize Your BrandRevitalizing your brand is not often easy and means assessing where you came from, where you are now, and where you want to go from here. It can often feel like you are starting your branding process over from the beginning, and though it will be a lot faster this time around (there is a…
Why Story-Telling Works
Read more: Why Story-Telling WorksEducating…I mean Engaging Your Community We throw around this idea of using stories to engage your community, audience, and site users a lot. I would say, most people take for granted that this is true and that it works to keep people interested in what you are talking about, but do you know why?