Category: campaign planning

brand strategy, campaign planning, communication strategy, community building & outreach, community input, graphic design, logo design, marketing strategy, strategic partnership, visual design, website design, website development, WordPress, workplace culture
Seeds for connection in 2024: announcing our brand refresh & new website
introducing… our new mission statement 2023 was a year of growth & development for rootid as we completed a number of internal projects including a new strategic plan, updated mission and vision statements, developed new products and systems to meet the needs of our community, restructured our community roundtables & cohorts, and continued improving our…
Read more: Seeds for connection in 2024: announcing our brand refresh & new website
campaign planning, capacity building, collaboration techniques, communication strategy, graphic design, guides & tools, internal communications, nonprofit teams, project management, project process, visual design, website design, workplace culture
Building Equity-Centered Communications: Harnessing the Power of a Creative Brief
In the fast-paced world of communications, where information is constantly flowing and attention spans are fleeting, the pressure to respond quickly to emerging issues can sometimes lead to reactive rather than proactive, strategic communication. An equity-centered approach to communication involves intentional and thoughtful planning to ensure that your visual language (the look and feel of…
Read more: Building Equity-Centered Communications: Harnessing the Power of a Creative Brief
annual reports, audience segmentation, campaign planning, collateral materials, communication strategy, content strategy, email, fundraising, guides & tools, marketing strategy
Crafting a Successful End-of-Year Campaign: A Comprehensive Guide
As we approach the end of the year, nonprofit organizations of all sizes are gearing up for one of the most critical periods in their fundraising calendar— the end-of-year campaign. This campaign not only allows you to finish the year on a strong financial note but also lays the foundation for your future endeavors. (2023…
Read more: Crafting a Successful End-of-Year Campaign: A Comprehensive Guide
brand development, brand strategy, campaign planning, capacity building, collateral materials, communication strategy, community building & outreach, content strategy, equity-centered communications, guides & tools, marketing strategy, messaging, visual design
How to Create an Engaging Slide Deck for Your Nonprofit
They say, “A picture is worth a thousand words,” and a well-crafted pitch deck can capture the essence of your mission, convey your impact, and inspire potential funders and donors to support your work. In this article, we will explore the key elements of a compelling pitch deck for your nonprofit, outline what you really…
Read more: How to Create an Engaging Slide Deck for Your Nonprofit
audience segmentation, campaign planning, communication strategy, marketing strategy, storytelling
5 Keys to Adapt Your Nonprofit Marketing to Stay Relevant in a Shifting Landscape
Our nation, in the midst of crisis, has found itself at a crossroads. The direction we take from here—whether good or bad—will not only impact policy, but shape culture and affect generations to come. It all depends on the steps we take today. That’s why it’s crucial for organizations to adapt and lead with a…
Read more: 5 Keys to Adapt Your Nonprofit Marketing to Stay Relevant in a Shifting Landscape
audience profiles, audience segmentation, campaign planning, communication strategy, community building & outreach, equity-centered communications, information architecture & ux design, visual design, website design
Creating Personas and Engagement Journeys
Donor personas are a critical building block of any effective nonprofit communications and marketing plan. If you have never created a donor persona or constituent persona before, we have put this post together as an easy guide that will walk you through the process step-by-step. Personas are important for your nonprofit communications work because personas…
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campaign planning, content strategy, equity-centered communications, fundraising
The Formula to #GivingTuesday Success
#GivingTuesday is just around the corner, and with it, the opportunity to see a substantial increase in support for your nonprofit. Since its inception in 2012, the movement has raised over $1,000,000,000 online in the United States—including last year’s record-breaking total of $400,000,000! How are these organizations making such an impact? They’re asking the right…
Read more: The Formula to #GivingTuesday Success
campaign planning, collateral materials, communication strategy, community building & outreach, data, email, fundraising, guides & tools, measurement, messaging, visual design
5 Elements of Great #GivingTuesday Campaigns
Now in its eighth year, #GivingTuesday kicks off the charitable season each November by encouraging global giving via social media. It’s a collaborative effort between nonprofits and civic organizations, small businesses and large corporations—not to mention the driving generosity of families and individuals. (Over $380 million was raised online, this year alone!) Want to be…
Read more: 5 Elements of Great #GivingTuesday Campaigns
automation, campaign planning, capacity building, communication strategy, data, email, fundraising, nonprofit teams
Building Your Nonprofit Email List: Tips to Grow, Nurture and Engage Your List
We have good news for you! Email marketing is still one of the most effective ways for your nonprofit to raise funds, increase membership and build a stronger support base. Unfortunately, there’s bad news too. This year, your email list will degrade by 22% according to research. Degraded lists aren’t always evident immediately. But, it happens.…
Read more: Building Your Nonprofit Email List: Tips to Grow, Nurture and Engage Your List
brand strategy, campaign planning, communication strategy, community building & outreach
Avoid Implementation Paralysis: 8 Steps to Turning Nonprofit Strategy Into Campaign Success
If you’ve done any strategic communications work, the implementation phase that follows can be challenging. You’ve spent weeks, sometimes months, creating a comprehensive communications plan only to freeze during the campaign execution. So often, we see nonprofits create amazing marketing strategies that die in the execution phase. The team sticks to old habits. Reacting to…
Read more: Avoid Implementation Paralysis: 8 Steps to Turning Nonprofit Strategy Into Campaign Success