We have good news for you! Email marketing is still one of the most effective ways for your nonprofit to raise funds, increase membership and build a stronger support base. Unfortunately, there’s bad news too. This year, your email list will degrade by 22% according to research. Degraded lists aren’t always evident immediately. But, it happens.…
A nonprofit logic model is one of the most versatile and useful tools you can have for any nonprofit strategic planning process. Your organization can use logic models for strategic planning, operational resource planning, building a communications strategy, program service design and much, much more.
Building donor personas can be challenging if you don’t clearly understand your audience motivations. We hear from our clients all the time: “I don’t know all of our donors in a one-on-one capacity, so how can I figure out their motivations?” This is a legitimate question. This is where using both stakeholder interviews and surveys can…
Imagine going to a new grocery store and not having a clue where anything is. There are signs, but they’re vague and confusing. Maybe they’re so obscure you don’t notice them at all. Would that make for a good first impression? If you’re anything like us, you wouldn’t make a return visit anytime soon. Now…
Rootid is very excited to announce the 2016 brandUP winner – Root & Rebound. We’re thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.
Information architecture and page hierarchy can make or break you. Your interface should be designed with your end goals in mind. Website visitors arrive with many levels of literacy, attention spans and ‘will’ to figure out how to use your website. If they are not able to find what they are looking for quickly, you’ve…
Designing a new website, or redesigning your old website, is a large project to undertake. Larger than most people think. According to SME Website Statistic, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. So, the price of a web design failure can be high.…
As I am sure any front-end developer can attest to, there are a lot of “small bits” (and maybe some large ones) that we as designers forget to create, or just simply overlook. This can include functionality like hover effects that maybe unclear, or even just basic design elements that are not explicitly described. In…
The Essential Access Health is a statewide nonprofit that champions & promotes quality sexual + reproductive health care for all. They are leaders in passing recent legislation that as of 2015, gives those covered under another person’s health plan—like a parent or spouse—the ability to keep their health information private. Shocked this was not already…
Infographics are come in many different shapes, sizes, formats and quality. I am sharing the process in developing this particular infographic because my learning process was particularly interesting this go.