A nonprofit logic model is one of the most versatile and useful tools you can have for any nonprofit strategic planning process. Your organization can use logic models for strategic planning, operational resource planning, building a communications strategy, program service design and much, much more.
Building donor personas can be challenging if you don’t clearly understand your audience motivations. We hear from our clients all the time: “I don’t know all of our donors in a one-on-one capacity, so how can I figure out their motivations?” This is a legitimate question. This is where using both stakeholder interviews and surveys can…
Even nonprofits with established identities need to reevaluate from time to time in order to stay relevant. In many cases, a brand refresh may be necessary. What is a Brand Refresh? Simply put, a brand refresh is a makeover. The goal is to enhance your organization’s image, while staying recognizable—but how do we go about…
You’ve spent time crafting your website—planning, designing, and writing—and now traffic is really starting to pick up. So, what’s next?
Generating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action.
Let’s face it—writing content for nonprofit websites can be difficult. We all know the feeling of staring at a blank page and trying to develop compelling content. Unfortunately, research shows that great content for your online marketing efforts is critical to higher conversion rates and engaging user experiences that lead to higher donations, volunteer signups…
Imagine going to a new grocery store and not having a clue where anything is. There are signs, but they’re vague and confusing. Maybe they’re so obscure you don’t notice them at all. Would that make for a good first impression? If you’re anything like us, you wouldn’t make a return visit anytime soon. Now…
Rootid is very excited to announce the 2016 brandUP winner – Root & Rebound. We’re thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.
Information architecture and page hierarchy can make or break you. Your interface should be designed with your end goals in mind. Website visitors arrive with many levels of literacy, attention spans and ‘will’ to figure out how to use your website. If they are not able to find what they are looking for quickly, you’ve…
“Being a human-centered designer is about believing that as long as you stay grounded in what you’ve learned from people, your team can arrive at new solutions that the world needs.” -IDEO Field Guide to Human-Centered DesignWhat is Human-Centered Design Thinking?Really all it means is putting the people you are serving front and center—learning from…