Picture this: one of your supporters is scrolling through their social media pages when your newest peer-to-peer campaign or crowdfunding post catches their attention. Eager to help, they log into your website, locate your donation page, and submit their gift. The process seems simple enough, and you might assume that simply setting up a donation…
This title is not clickbait. It’s a real problem. It’s been more than a year since Drupal 6 was abandoned by the open source Drupal community, leaving major security vulnerabilities in its wake. If it hasn’t already cost your organization, it will—and in more ways than one.
Every organization has a story. Somewhere along the line, a spark inspired someone to challenge the status quo, and that idea was tempered by milestones to forge the business we see today. What better way to celebrate that history than to put it on display?
It’s hard to make your organization stand out in the crowded nonprofit space. That’s one of the reasons that Rootid started the brandUP awards. Our team saw over and over that there are a lot of great nonprofits that are facing resolvable obstacles, but just didn’t have the resources or expertise to break through. Here are…
Designing a new website, or redesigning your old website, is a large project to undertake. Larger than most people think. According to SME Website Statistic, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. So, the price of a web design failure can be high.…
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless implementation of extensive functionality updates. We began the revitalization process through extensive stakeholder interviews and goal setting conversations. Below…
Keeping your audiences attention in this time of phone alerts, sound bites, social media and noise is hard. But, a powerful story is one of the most powerful ways to capture someone’s attention. Relating to stories is hard wired into the human capacity. We’ll show you how to leverage that. Using stories to motivate supporters…
Loading your website faster can drastically reduce bounce rates on your nonprofit Drupal website. Lower abandonment rates means more donations, volunteer sign-ups, memberships and engagement rates. According to an Akamia study, 47% of users expect your nonprofit’s website to load in 2 seconds or less.
YouTube videos are an effective way to get your supporters to act. However, until recently, it was hard to get those supporters to do anything after watching a video. Now with YouTube cards, you can drive users to any place on your website or completed donation transactions directly on your YouTube page.