Designing a new website, or redesigning your old website, is a large project to undertake. Larger than most people think. According to SME Website Statistic, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. So, the price of a web design failure can be high.…
Building a logo can be as easy as ABC, or 123…yes, just like the Jackson 5 song. It is composed of basic building blocks of shapes, colors and letters. Just like a children’s cartoon, because really, if it does not read that simply, then you are probably doing something wrong. Think about some of the…
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless implementation of extensive functionality updates. We began the revitalization process through extensive stakeholder interviews and goal setting conversations. Below…
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is creating marketing materials for you will have the basic components…
There are a variety of ways of approaching logo design as well as determining what makes a good logo. We choose an approach that is extremely collaborative and iterative with our clients, focusing on the following concepts: simplicity, appropriateness, distinction, and practicality.
There are a few basic prinicpals to keep in mind when choosing typography whether it is for print or web design. Let’s start with what needs to be considered for both and then we will focus on web design specifically.
As I am sure any front-end developer can attest to, there are a lot of “small bits” (and maybe some large ones) that we as designers forget to create, or just simply overlook. This can include functionality like hover effects that maybe unclear, or even just basic design elements that are not explicitly described. In…
The Essential Access Health is a statewide nonprofit that champions & promotes quality sexual + reproductive health care for all. They are leaders in passing recent legislation that as of 2015, gives those covered under another person’s health plan—like a parent or spouse—the ability to keep their health information private. Shocked this was not already…
Infographics are come in many different shapes, sizes, formats and quality. I am sharing the process in developing this particular infographic because my learning process was particularly interesting this go.
Maintaining a consistent visual presence is hard. Creating a quick brand guide can help you ensure everyone in your organization is maintaining a consistency in all of your marketing materials. Here’s how to get started in 4 simple steps! 1. Pick 1-2 fonts You do not need to be a typographic guru to know what…