blog

home » blog

about our blog

Whether you seek practical strategies, thought-provoking analysis, or heartwarming tales, our blogosphere offers a collection of self-contained stories highlighting organizational journeys that will leave you with a wealth of inspiration and knowledge.  

Category
Keyword

Make Your WordPress Website Mobile-Friendly – No Code Needed!

Make your WordPress website mobile-friendly, and pass the Google mobile test, without touching a line of code. Find out how!

How to Plan a Successful Company Retreat

We may be a small company, but that only makes a company retreat so much more important. I think many times we under-estimate the importance of time with your co-workers where you are getting to know eachother on a personal level. Company culture is so important and can really make or break you, so spending…

Creating Campaign Assets

The Essential Access Health is a statewide nonprofit that champions & promotes quality sexual + reproductive health care for all. They are leaders in passing recent legislation that as of 2015, gives those covered under another person’s health plan—like a parent or spouse—the ability to keep their health information private.  Shocked this was not already…

The Making of the Ignite Infographic

Infographics are come in many different shapes, sizes, formats and quality. I am sharing the process in developing this particular infographic because my learning process was particularly interesting this go.

MailChimp RSS Campaigns: Automate Your Email Marketing

Creating an RSS-Driven MailChimp campaign makes email marketing quick, easy, and automates your email marketing. These campaigns are triggered by your website’s RSS feed everytime you post new content to your blog or news updates. Rootid uses RSS-Driven MailChimp campaigns with our clients frequently. They free you and your staff up to undertake other marketing…

How to Make a Good Wireframe

Not to toot our own horn, but I think we make wireframes that are pretty good…and unique. We include some basic design elements to help clients get a clearer idea of what the final product is actually going to look like. This is unusual since wireframes are mostly used to get a general sense of…

Branding: It’s Not Just for the Cows Anymore

What is branding? Designers, strategists, marketers all throw this term around, but do you really know what it means? You know what your brand is, but what is “branding?” Well, it is composed of a few different things:

Getting Started on Tumblr

What is Tumblr?

Tips for Conducting Stakeholder Interviews

Stakeholder interviews are an extremely useful process for your nonprofit and can be used in a variety of situations.

How to Choose the Right Marketing Channels

Deciding which marketing channels you want to focus on and what you want to present on those channels can be challenging. Many organizations and companies try to “do it all” and find that they are not getting the results they had hoped for.  If you’re feeling overwelmed with all the information out there about multi-channel…