When someone chooses to give online, they’re doing something generous and meaningful. Our job, as stewards of that generosity, is to make the experience clear, respectful and supportive—never confusing or pushy. There’s rarely a universal answer for what works best. As with all of our work, practice of curiosity, care and testing are important. That’s…
introducing… our new mission statement 2023 was a year of growth & development for rootid as we completed a number of internal projects including a new strategic plan, updated mission and vision statements, developed new products and systems to meet the needs of our community, restructured our community roundtables & cohorts, and continued improving our…
In the fast-paced world of communications, where information is constantly flowing and attention spans are fleeting, the pressure to respond quickly to emerging issues can sometimes lead to reactive rather than proactive, strategic communication. An equity-centered approach to communication involves intentional and thoughtful planning to ensure that your visual language (the look and feel of…
It can be hard to know where to start testing your nonprofit website for accessibility issues. Feel confident by using our accessibility checklist.
Digital communications has quickly grown to be one of the most important ways we, as nonprofits, engage our communities. But are we clearly communicating to everyone through these mediums? According to the Center for Disease Control, more than 61 million Americans (or 1 in 4 individuals) live with a disability.
It’s a new year, and we’re back with a fresh roundup of resources curated from our community conversations. This series highlights thought-provoking articles, clever strategies, helpful tools on a monthly basis to keep your team up to date with the latest! Get resources in real-time & join the conversation on our community Slack channel.
SFDUG: 11/11/21 Design work and website builds are fraught with power and identity dynamics. Too often the design and build processes do not center the needs of those most impacted by its outcomes. Since 2019, rootid has been standardizing all of our processes in alignment—deepening and reframing our work as partnerships ‘with’ versus designing ‘for.’…
Donor personas are a critical building block of any effective nonprofit communications and marketing plan. If you have never created a donor persona or constituent persona before, we have put this post together as an easy guide that will walk you through the process step-by-step. Personas are important for your nonprofit communications work because personas…
We all know how important it is to maintain a fresh, engaging website. But did you know the average site undergoes a major redesign every 3 years?
On April 10th, two of our founders, Valerie Neumark and Andrew Goldsworthy present their session on Design Strategies: Our Process for Building User-centered Websites. Below is a little bit about their session as well as the slides and links to resources they discuss.