Print is Not Dead—Just Use it Strategically
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey:
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey:
If you’re still putting out annual reports the old fashioned way—pulling stacks of statistics, rounding up designers, blowing your budget on print copies, etc.—this post might be an eye-opener for you. Not only are annual report websites generally less expensive, they’re also easy to fill with impactful media, easy to deliver, and easy to track.…
Your organization’s identity is tied to its logo. Well thought out design leaves a great first impression—compelling your community to engage more deeply. That’s why we’ve dedicated ourselves to helping non-profits forge and refine their brands. We’ve touched on what makes a great logo in the past, but here’s a quick refresher:
Mood boards are a an effective way to discuss ideas, share insights and clarify communication. They will help you visually explain a feeling and in turn, develop a more authentic and successful brand. What makes a successful mood board process? Here is a simple 5 step process that will help you succeed.
Every organization has a story. Somewhere along the line, a spark inspired someone to challenge the status quo, and that idea was tempered by milestones to forge the business we see today. What better way to celebrate that history than to put it on display?
Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We’ve generated an infographic to that makes creating a mood board fun and easy in four simple steps.
Building a logo can be as easy as ABC, or 123…yes, just like the Jackson 5 song. It is composed of basic building blocks of shapes, colors and letters. Just like a children’s cartoon, because really, if it does not read that simply, then you are probably doing something wrong. Think about some of the…
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless implementation of extensive functionality updates. We began the revitalization process through extensive stakeholder interviews and goal setting conversations. Below…
There are a variety of ways of approaching logo design as well as determining what makes a good logo. We choose an approach that is extremely collaborative and iterative with our clients, focusing on the following concepts: simplicity, appropriateness, distinction, and practicality.