Category: information architecture & ux design

audience profiles, audience segmentation, campaign planning, communication strategy, community building & outreach, equity-centered communications, information architecture & ux design, visual design, website design
Creating Personas and Engagement Journeys
Donor personas are a critical building block of any effective nonprofit communications and marketing plan. If you have never created a donor persona or constituent persona before, we have put this post together as an easy guide that will walk you through the process step-by-step. Personas are important for your nonprofit communications work because personas…
Read more: Creating Personas and Engagement Journeys
audience profiles, communication strategy, event, information architecture & ux design, measurement, professional development, website design, website development, workshops & trainings
DrupalCon19: Design Strategies Session
On April 10th, two of our founders, Valerie Neumark and Andrew Goldsworthy present their session on Design Strategies: Our Process for Building User-centered Websites. Below is a little bit about their session as well as the slides and links to resources they discuss.
Read more: DrupalCon19: Design Strategies Session
brand strategy, capacity building, community building & outreach, email, fundraising, graphic design, guides & tools, information architecture & ux design, marketing strategy, professional development, workshops & trainings
BrandUP Award Winner Root & Rebound – 1 Year Later
Nominations and applications are now open for the 2018 brandUP, a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund. Last year’s Awardee Root & Rebound has now had some time to reflect on the experience, so we sat down to chat with them to provide helpful tips to this year’s participants.
Read more: BrandUP Award Winner Root & Rebound – 1 Year Later
communication strategy, content strategy, guides & tools, information architecture & ux design, storytelling, visual design, website design
6 Site Navigations That Made Us Want to Explore
Imagine going to a new grocery store and not having a clue where anything is. There are signs, but they’re vague and confusing. Maybe they’re so obscure you don’t notice them at all. Would that make for a good first impression? If you’re anything like us, you wouldn’t make a return visit anytime soon. Now…
Read more: 6 Site Navigations That Made Us Want to Explore
communication strategy, content strategy, data, graphic design, guides & tools, information architecture & ux design
7 Tips to Showcase Your Organization’s Timeline
Every organization has a story. Somewhere along the line, a spark inspired someone to challenge the status quo, and that idea was tempered by milestones to forge the business we see today. What better way to celebrate that history than to put it on display?
Read more: 7 Tips to Showcase Your Organization’s Timeline
brand strategy, capacity building, communication strategy, guides & tools, information architecture & ux design, marketing strategy, nonprofit teams, professional development, strategic partnership, workshops & trainings
brandUP Campaign Winner – Root & Rebound
Rootid is very excited to announce the 2016 brandUP winner – Root & Rebound. We’re thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.
Read more: brandUP Campaign Winner – Root & Rebound
audience profiles, audience segmentation, content strategy, guides & tools, information architecture & ux design, visual design, website design
Best Practice Guide to Page Hierarchy
Information architecture and page hierarchy can make or break you. Your interface should be designed with your end goals in mind. Website visitors arrive with many levels of literacy, attention spans and ‘will’ to figure out how to use your website. If they are not able to find what they are looking for quickly, you’ve…
Read more: Best Practice Guide to Page Hierarchy
brand development, brand strategy, content strategy, graphic design, information architecture & ux design, user research, website design, website development
Work Update: American Rivers Brand Refresh and WordPress Web Development
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless implementation of extensive functionality updates. We began the revitalization process through extensive stakeholder interviews and goal setting conversations. Below…
Read more: Work Update: American Rivers Brand Refresh and WordPress Web Development
content strategy, Drupal, information architecture & ux design, website design, website development
Drupal or WordPress: 7 Things to Consider Before Selecting a CMS
Before you decide between Drupal and Wordpress for your next website, consider these important questions. They may mean the difference between success and failure for your project.
Read more: Drupal or WordPress: 7 Things to Consider Before Selecting a CMS
campaign planning, collateral materials, communication strategy, content strategy, graphic design, information architecture & ux design
The Making of the Ignite Infographic
Infographics are come in many different shapes, sizes, formats and quality. I am sharing the process in developing this particular infographic because my learning process was particularly interesting this go.
Read more: The Making of the Ignite Infographic