Category: collateral materials

annual reports, audience segmentation, campaign planning, collateral materials, communication strategy, content strategy, email, fundraising, guides & tools, marketing strategy
Crafting a Successful End-of-Year Campaign: A Comprehensive Guide
As we approach the end of the year, nonprofit organizations of all sizes are gearing up for one of the most critical periods in their fundraising calendar— the end-of-year campaign. This campaign not only allows you to finish the year on a strong financial note but also lays the foundation for your future endeavors. (2023…
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brand development, brand strategy, campaign planning, capacity building, collateral materials, communication strategy, community building & outreach, content strategy, equity-centered communications, guides & tools, marketing strategy, messaging, visual design
How to Create an Engaging Slide Deck for Your Nonprofit
They say, “A picture is worth a thousand words,” and a well-crafted pitch deck can capture the essence of your mission, convey your impact, and inspire potential funders and donors to support your work. In this article, we will explore the key elements of a compelling pitch deck for your nonprofit, outline what you really…
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accessibility, anti-racism, brand strategy, collateral materials, graphic design, social media, visual design
stock photography resource list
An extensive (but not complete) list of stock photography websites divided into themes across General, BIPOC, LBGTQIA+, Disability, Plus Size & Age Positive focused resources.
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collateral materials, communication strategy, community building & outreach, graphic design, marketing strategy, storytelling
Tips & Tricks for an Engaging Pitch
Sample Slide Deck Outline/ Template Social change isn’t easy. Your organization may have the best of intentions, but unless you can convince others to join you, you’ll never make the impact you’ve been dreaming of. You need volunteers, donors, and advocates—and the only way to get them is an engaging pitch. So, how do you…
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campaign planning, collateral materials, communication strategy, community building & outreach, data, email, fundraising, guides & tools, measurement, messaging, visual design
5 Elements of Great #GivingTuesday Campaigns
Now in its eighth year, #GivingTuesday kicks off the charitable season each November by encouraging global giving via social media. It’s a collaborative effort between nonprofits and civic organizations, small businesses and large corporations—not to mention the driving generosity of families and individuals. (Over $380 million was raised online, this year alone!) Want to be…
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collateral materials, content strategy, graphic design, visual design
Print is Not Dead—Just Use it Strategically
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey:
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annual reports, campaign planning, collateral materials, community building & outreach, content strategy, graphic design, marketing strategy, storytelling, visual design, website design, website development
Online Annual Report Website Examples – 2018
If you’re still putting out annual reports the old fashioned way—pulling stacks of statistics, rounding up designers, blowing your budget on print copies, etc.—this post might be an eye-opener for you. Not only are annual report websites generally less expensive, they’re also easy to fill with impactful media, easy to deliver, and easy to track.…
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campaign planning, collateral materials, community building & outreach, content strategy, email, marketing strategy, social media
Using Drip Email for a Nonprofit Welcome Series
Donor retention is a critical part of growing your nonprofit’s mission. Using a drip email welcome series is a great way to start a relationship with new constituents that hopefully lead to a long-term relationship. According to research, donor retention is declining across the nonprofit sector. So, starting off on the right foot with new…
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brand development, brand strategy, collateral materials, communication strategy, content strategy, graphic design, logo design, visual design, website design
4 Simple Steps to a Great Mood Board
Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We’ve generated an infographic to that makes creating a mood board fun and easy in four simple steps.
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automation, campaign planning, capacity building, collateral materials, communication strategy, content strategy, data, guides & tools, measurement, storytelling
5 Ideas for the Rootid brandUP Award for Your Nonprofit
It’s hard to make your organization stand out in the crowded nonprofit space. That’s one of the reasons that Rootid started the brandUP awards. Our team saw over and over that there are a lot of great nonprofits that are facing resolvable obstacles, but just didn’t have the resources or expertise to break through. Here are…
Read more: 5 Ideas for the Rootid brandUP Award for Your Nonprofit