The deadline to transition to Google Analytics 4 (GA 4) is fast approaching! In the rush to get GA 4 set up on your website, preserving your historical Universal Analytics data is often overlooked. Google has already announced that it won’t store historical data forever and the timeline before they erase all of it is…
Looking for better ways to use and more effectively communicate data at your organization?
Picture this: one of your supporters is scrolling through their social media pages when your newest peer-to-peer campaign or crowdfunding post catches their attention. Eager to help, they log into your website, locate your donation page, and submit their gift. The process seems simple enough, and you might assume that simply setting up a donation…
The pandemic has forced fundraisers to shift from in-person focused fundraising to creative and engaging virtual events and activities. Can you relate? When you switch up how you engage your supporters, it’s easy to have donors slip through the cracks. Now is the time to invest in a clean donor data system. That means not…
On April 10th, two of our founders, Valerie Neumark and Andrew Goldsworthy present their session on Design Strategies: Our Process for Building User-centered Websites. Below is a little bit about their session as well as the slides and links to resources they discuss.
Few great things in the world were created without first planning, then measuring. So, why is your nonprofit any different? All too often, it’s hard to know what should be measured and what should not be. What is really important for your nonprofit to measure?Tools like Google Analytics and other data sources have so many reports…
Wouldn’t it be great if you could organize and sort your Google Analytics data in more detail so we could understand which campaigns and marketing channels were most effective in moving your nonprofit’s mission forward? With Google Analytics UTM tags, you can! UTM tags are an easy way to figure out what marketing activities are…
Now in its eighth year, #GivingTuesday kicks off the charitable season each November by encouraging global giving via social media. It’s a collaborative effort between nonprofits and civic organizations, small businesses and large corporations—not to mention the driving generosity of families and individuals. (Over $380 million was raised online, this year alone!) Want to be…
“I’m a real data person.” I hear this all the time from our nonprofit clients. And, honestly, we love data too! The real question: “How is your team making marketing and fundraising decisions based data you collect?” Furthermore, are those data-based decisions positively impacting your key business goals? How do you know?
It’s hard to make your organization stand out in the crowded nonprofit space. That’s one of the reasons that Rootid started the brandUP awards. Our team saw over and over that there are a lot of great nonprofits that are facing resolvable obstacles, but just didn’t have the resources or expertise to break through. Here are…