Data & Analytics Virtual Roundtable, July 2021
Looking for better ways to use and more effectively communicate data at your organization?
Category: user research
- Read more: Data & Analytics Virtual Roundtable, July 2021
10 tips for managing and utilizing your donor data
Read more: 10 tips for managing and utilizing your donor dataThe pandemic has forced fundraisers to shift from in-person focused fundraising to creative and engaging virtual events and activities. Can you relate? When you switch up how you engage your supporters, it’s easy to have donors slip through the cracks. Now is the time to invest in a clean donor data system. That means not…
Should You Rebuild Your Website from Scratch or Improve What You Have?
Read more: Should You Rebuild Your Website from Scratch or Improve What You Have?We all know how important it is to maintain a fresh, engaging website. But did you know the average site undergoes a major redesign every 3 years?
A Beginners Guide to Google Analytics UTM Tags
Read more: A Beginners Guide to Google Analytics UTM TagsWouldn’t it be great if you could organize and sort your Google Analytics data in more detail so we could understand which campaigns and marketing channels were most effective in moving your nonprofit’s mission forward? With Google Analytics UTM tags, you can! UTM tags are an easy way to figure out what marketing activities are…
audience profiles, audience segmentation, data, email, fundraising, marketing strategy, stakeholder interviews, user researchGet to Know Your Donors & Volunteers Using Data
Read more: Get to Know Your Donors & Volunteers Using DataUnderstanding your target audience is critical to building effective fundraising and marketing campaigns. But, it’s hard to know where to begin with the research process when building nonprofit personas. Stakeholder interviews and donor surveys can help a lot in developing your nonprofit’s personas. However, sometimes there are still gaps.
How to Start Making Data-Driven Decisions at Your Nonprofit
Read more: How to Start Making Data-Driven Decisions at Your Nonprofit“I’m a real data person.” I hear this all the time from our nonprofit clients. And, honestly, we love data too! The real question: “How is your team making marketing and fundraising decisions based data you collect?” Furthermore, are those data-based decisions positively impacting your key business goals? How do you know?
How to Create Donor Personas Using Stakeholder Interviews and Surveys
Read more: How to Create Donor Personas Using Stakeholder Interviews and SurveysBuilding donor personas can be challenging if you don’t clearly understand your audience motivations. We hear from our clients all the time: “I don’t know all of our donors in a one-on-one capacity, so how can I figure out their motivations?” This is a legitimate question. This is where using both stakeholder interviews and surveys can…
- brand development, brand strategy, content strategy, graphic design, information architecture & ux design, user research, website design, website development
Work Update: American Rivers Brand Refresh and WordPress Web Development
Read more: Work Update: American Rivers Brand Refresh and WordPress Web DevelopmentRecently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless implementation of extensive functionality updates. We began the revitalization process through extensive stakeholder interviews and goal setting conversations. Below…
accountability, audience profiles, audience segmentation, brand strategy, communication strategy, focus groups, stakeholder interviews, user researchTips for Conducting Stakeholder Interviews
Read more: Tips for Conducting Stakeholder InterviewsStakeholder interviews are an extremely useful process for your nonprofit and can be used in a variety of situations.