Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We’ve generated an infographic to that makes creating a mood board fun and easy in four simple steps.
“Being a human-centered designer is about believing that as long as you stay grounded in what you’ve learned from people, your team can arrive at new solutions that the world needs.” -IDEO Field Guide to Human-Centered DesignWhat is Human-Centered Design Thinking?Really all it means is putting the people you are serving front and center—learning from…
Building a logo can be as easy as ABC, or 123…yes, just like the Jackson 5 song. It is composed of basic building blocks of shapes, colors and letters. Just like a children’s cartoon, because really, if it does not read that simply, then you are probably doing something wrong. Think about some of the…
Recently, Rootid and American Rivers, a Washington, DC based nonprofit, launched a new website together that showcases refreshed branding, an updated UX design focused the use of storytelling to drive user conversions, as well as seamless implementation of extensive functionality updates. We began the revitalization process through extensive stakeholder interviews and goal setting conversations. Below…
Keeping your audiences attention in this time of phone alerts, sound bites, social media and noise is hard. But, a powerful story is one of the most powerful ways to capture someone’s attention. Relating to stories is hard wired into the human capacity. We’ll show you how to leverage that. Using stories to motivate supporters…
1. Identify your core values This is not just your mission, philosophy or that elevator speech people are always telling to you refine. These are the heart and soul of the work that you do, the high level concepts, the attributes of your brand that are inspiring to you, yes, you as a person who…
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is creating marketing materials for you will have the basic components…
There are a few basic prinicpals to keep in mind when choosing typography whether it is for print or web design. Let’s start with what needs to be considered for both and then we will focus on web design specifically.
What is branding? Designers, strategists, marketers all throw this term around, but do you really know what it means? You know what your brand is, but what is “branding?” Well, it is composed of a few different things:
Stakeholder interviews are an extremely useful process for your nonprofit and can be used in a variety of situations.