Category: equity-centered communications

anti-racism, communication strategy, community input, equity-centered communications, event, liberatory design, visual design, website design, website development, workshops & trainings
SFDUG Presentation: Designing 'With' & Not 'For,' rootid's Evolving Project Process Journey
SFDUG: 11/11/21 Design work and website builds are fraught with power and identity dynamics. Too often the design and build processes do not center the needs of those most impacted by its outcomes. Since 2019, rootid has been standardizing all of our processes in alignment—deepening and reframing our work as partnerships ‘with’ versus designing ‘for.’…
Read more: SFDUG Presentation: Designing 'With' & Not 'For,' rootid's Evolving Project Process Journey
accountability, anti-racism, capacity building, communication strategy, community input, equity-centered communications, leadership, messaging
Making a Case for Community-led Communications Capacity Building
During this time of racial reckoning in combination with the global pandemic and catastrophic climate change, we must seize the opportunity to reinvent, reimagine and more effectively communicate a collective vision—a world of interconnectedness and collaboration, where those most impacted are prioritized and communications and technology are used to “sustain, heal and empower” rather than…
Read more: Making a Case for Community-led Communications Capacity Building
audience segmentation, brand strategy, capacity building, communication strategy, community building & outreach, equity-centered communications, facilitation, guides & tools, leadership, professional development, workplace culture
Partnership with David Brower Center Launches New Virtual Communications Coaching Cohort
Today, we’re thrilled to announce a special collaboration with our longtime partner, the David Brower Center. The partnership is dedicated to helping environmental organizations adapt in the midst of this pandemic, creating more resilient communities for the future.
Read more: Partnership with David Brower Center Launches New Virtual Communications Coaching Cohort
audience profiles, audience segmentation, brand strategy, communication strategy, equity-centered communications, guides & tools, messaging, storytelling
How to Develop Your Nonprofit Messaging & Impact Communications
Effective nonprofit messaging is critical to nurturing your existing community and growing new relationships. It can also be hard to communicate the reason that your organization exists and the impact that is has in one crisp statement. This post will walk you through the basics of creating effective and targeted messaging that can be delivered…
Read more: How to Develop Your Nonprofit Messaging & Impact Communications
audience profiles, audience segmentation, campaign planning, communication strategy, community building & outreach, equity-centered communications, information architecture & ux design, visual design, website design
Creating Personas and Engagement Journeys
Donor personas are a critical building block of any effective nonprofit communications and marketing plan. If you have never created a donor persona or constituent persona before, we have put this post together as an easy guide that will walk you through the process step-by-step. Personas are important for your nonprofit communications work because personas…
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campaign planning, content strategy, equity-centered communications, fundraising
The Formula to #GivingTuesday Success
#GivingTuesday is just around the corner, and with it, the opportunity to see a substantial increase in support for your nonprofit. Since its inception in 2012, the movement has raised over $1,000,000,000 online in the United States—including last year’s record-breaking total of $400,000,000! How are these organizations making such an impact? They’re asking the right…
Read more: The Formula to #GivingTuesday Success
brand development, brand strategy, communication strategy, equity-centered communications, messaging
Simple Steps to Authentic Brand Strategy
1. Identify your core values This is not just your mission, philosophy or that elevator speech people are always telling to you refine. These are the heart and soul of the work that you do, the high level concepts, the attributes of your brand that are inspiring to you, yes, you as a person who…
Read more: Simple Steps to Authentic Brand Strategy
audience profiles, audience segmentation, brand development, brand strategy, collaboration techniques, communication strategy, content strategy, equity-centered communications, internal communications, messaging, nonprofit teams, visual design
5 Steps to Create a Short and Useful Style Guide
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is creating marketing materials for you will have the basic components…
Read more: 5 Steps to Create a Short and Useful Style Guide
brand development, brand strategy, communication strategy, equity-centered communications, marketing strategy, messaging, visual design
Branding: It’s Not Just for the Cows Anymore
What is branding? Designers, strategists, marketers all throw this term around, but do you really know what it means? You know what your brand is, but what is “branding?” Well, it is composed of a few different things:
Read more: Branding: It’s Not Just for the Cows Anymore
brand development, brand strategy, communication strategy, content strategy, equity-centered communications, graphic design, logo design, visual design, website design
Mood Board Your Brand or Vision: A How to Guide
A mood or vision board can be a lot of things, but the most successful are small collages that end up feeling a little like an art therapy exercise. Building a brand is hard. Mood boarding is a great way to help you and your team build a visual language that both communicates clearly and…
Read more: Mood Board Your Brand or Vision: A How to Guide