You’ve spent time crafting your website—planning, designing, and writing—and now traffic is really starting to pick up. So, what’s next?
Generating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action.
Let’s face it—writing content for nonprofit websites can be difficult. We all know the feeling of staring at a blank page and trying to develop compelling content. Unfortunately, research shows that great content for your online marketing efforts is critical to higher conversion rates and engaging user experiences that lead to higher donations, volunteer signups…
Deciding which marketing channels you want to focus on and what you want to present on those channels can be challenging. Many organizations and companies try to “do it all” and find that they are not getting the results they had hoped for. If you’re feeling overwelmed with all the information out there about multi-channel…
Revitalizing your brand is not often easy and means assessing where you came from, where you are now, and where you want to go from here. It can often feel like you are starting your branding process over from the beginning, and though it will be a lot faster this time around (there is a…