Category: brand strategy

audience profiles, audience segmentation, brand strategy, communication strategy, equity-centered communications, guides & tools, messaging, storytelling
How to Develop Your Nonprofit Messaging & Impact Communications
Effective nonprofit messaging is critical to nurturing your existing community and growing new relationships. It can also be hard to communicate the reason that your organization exists and the impact that is has in one crisp statement. This post will walk you through the basics of creating effective and targeted messaging that can be delivered…
Read more: How to Develop Your Nonprofit Messaging & Impact Communications
brand strategy, capacity building, community building & outreach, facilitation, fundraising, leadership, logic model, nonprofit teams, professional development, strategic partnership, theory of change, visual design, workshops & trainings
2019 Capacity Building Workshop Series – Rootid & Full Circle Fund Expand Partnership
Rootid is thrilled to announce our renewed partnership with Full Circle Fund in 2019! Since 2016, the partnership between Full Circle Fund and Rootid has focused on accelerating nonprofit impact to make the Bay Area a more diverse, equitable and economically robust place for all to live and work.
Read more: 2019 Capacity Building Workshop Series – Rootid & Full Circle Fund Expand Partnership
brand strategy, community building & outreach, guides & tools, leadership, nonprofit teams, professional development, theory of change, workshops & trainings
Announcing the 2019 brandUP Participants
We are excited to announce our 2019 brandUP participating organizations.
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brand strategy, campaign planning, communication strategy, community building & outreach
Avoid Implementation Paralysis: 8 Steps to Turning Nonprofit Strategy Into Campaign Success
If you’ve done any strategic communications work, the implementation phase that follows can be challenging. You’ve spent weeks, sometimes months, creating a comprehensive communications plan only to freeze during the campaign execution. So often, we see nonprofits create amazing marketing strategies that die in the execution phase. The team sticks to old habits. Reacting to…
Read more: Avoid Implementation Paralysis: 8 Steps to Turning Nonprofit Strategy Into Campaign Success
brand strategy, capacity building, community building & outreach, email, fundraising, graphic design, guides & tools, information architecture & ux design, marketing strategy, professional development, workshops & trainings
BrandUP Award Winner Root & Rebound – 1 Year Later
Nominations and applications are now open for the 2018 brandUP, a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund. Last year’s Awardee Root & Rebound has now had some time to reflect on the experience, so we sat down to chat with them to provide helpful tips to this year’s participants.
Read more: BrandUP Award Winner Root & Rebound – 1 Year Later
brand strategy, communication strategy, graphic design, visual design
Your Brand Refreshed in 7 Steps
Even nonprofits with established identities need to reevaluate from time to time in order to stay relevant. In many cases, a brand refresh may be necessary. What is a Brand Refresh? Simply put, a brand refresh is a makeover. The goal is to enhance your organization’s image, while staying recognizable—but how do we go about…
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brand development, brand strategy, graphic design, logo design, visual design
30 Great Non-profit Logos
Your organization’s identity is tied to its logo. Well thought out design leaves a great first impression—compelling your community to engage more deeply. That’s why we’ve dedicated ourselves to helping non-profits forge and refine their brands. We’ve touched on what makes a great logo in the past, but here’s a quick refresher:
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audience profiles, audience segmentation, brand development, brand strategy, capacity building, communication strategy, guides & tools, marketing strategy, nonprofit teams, workshops & trainings
Content Strategy Project with Root & Rebound
Generating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action.
Read more: Content Strategy Project with Root & Rebound
brand development, brand strategy, collaboration techniques, graphic design, visual design
5 Steps to a Successful Mood Boarding Process
Mood boards are a an effective way to discuss ideas, share insights and clarify communication. They will help you visually explain a feeling and in turn, develop a more authentic and successful brand. What makes a successful mood board process? Here is a simple 5 step process that will help you succeed.
Read more: 5 Steps to a Successful Mood Boarding Process
brand strategy, capacity building, communication strategy, guides & tools, information architecture & ux design, marketing strategy, nonprofit teams, professional development, strategic partnership, workshops & trainings
brandUP Campaign Winner – Root & Rebound
Rootid is very excited to announce the 2016 brandUP winner – Root & Rebound. We’re thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.
Read more: brandUP Campaign Winner – Root & Rebound