Category: marketing strategy

brand strategy, capacity building, community building & outreach, email, fundraising, graphic design, guides & tools, information architecture & ux design, marketing strategy, professional development, workshops & trainings
BrandUP Award Winner Root & Rebound – 1 Year Later
Nominations and applications are now open for the 2018 brandUP, a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund. Last year’s Awardee Root & Rebound has now had some time to reflect on the experience, so we sat down to chat with them to provide helpful tips to this year’s participants.
Read more: BrandUP Award Winner Root & Rebound – 1 Year Later
guides & tools, marketing strategy
How To Save Your Google Ad Grants Account From Being Deactivated
As of January 1st, 2018, Google Grant Ad accounts that do not meet updated requirements could end up being suspended or cancelled! Assuming they are strictly enforcing the new AdWords Grant policies, you have until the end of February to get things straightened out.
Read more: How To Save Your Google Ad Grants Account From Being Deactivated
annual reports, campaign planning, logo design, marketing strategy, social media, visual design
Happy New Year From Rootid & Exciting Announcements!
By all measures, 2017 was quite the year. Though it began with a sense of confusion and uncertainty, we can’t help but feel inspired by how our clients, friends, and partners have joined together to make a difference around the world. In 2018, we continue forward with the momentum of our collective beliefs toward more…
Read more: Happy New Year From Rootid & Exciting Announcements!
annual reports, campaign planning, collateral materials, community building & outreach, content strategy, graphic design, marketing strategy, storytelling, visual design, website design, website development
Online Annual Report Website Examples – 2018
If you’re still putting out annual reports the old fashioned way—pulling stacks of statistics, rounding up designers, blowing your budget on print copies, etc.—this post might be an eye-opener for you. Not only are annual report websites generally less expensive, they’re also easy to fill with impactful media, easy to deliver, and easy to track.…
Read more: Online Annual Report Website Examples – 2018
campaign planning, collateral materials, community building & outreach, content strategy, email, marketing strategy, social media
Using Drip Email for a Nonprofit Welcome Series
Donor retention is a critical part of growing your nonprofit’s mission. Using a drip email welcome series is a great way to start a relationship with new constituents that hopefully lead to a long-term relationship. According to research, donor retention is declining across the nonprofit sector. So, starting off on the right foot with new…
Read more: Using Drip Email for a Nonprofit Welcome Series
fundraising, marketing strategy, storytelling
How to Create the Best Nonprofit Donation Page
Nonprofits ask us all the time: “how can I raise more money through our website?” Although there are many moving pieces to the answer, there are several donation page best practices that will help raise more money online. Our team has compiled a list of features from the best nonprofit donation pages on the web…
Read more: How to Create the Best Nonprofit Donation Page
audience profiles, audience segmentation, brand development, brand strategy, capacity building, communication strategy, guides & tools, marketing strategy, nonprofit teams, workshops & trainings
Content Strategy Project with Root & Rebound
Generating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action.
Read more: Content Strategy Project with Root & Rebound
campaign planning, communication strategy, graphic design, marketing strategy, social media, storytelling, visual design, website design
8 Seamlessly Social Sites We Love
Even in a debate-driven world, there’s one thing most professionals agree on: Word-of-mouth is king. Think about it. Would you be more likely to trust the intentions of a banner ad or the person sitting across from you at brunch? A recommendation between friends is always going to carry more weight than an organization-sponsored advertisement.…
Read more: 8 Seamlessly Social Sites We Love
brand strategy, capacity building, communication strategy, guides & tools, information architecture & ux design, marketing strategy, nonprofit teams, professional development, strategic partnership, workshops & trainings
brandUP Campaign Winner – Root & Rebound
Rootid is very excited to announce the 2016 brandUP winner – Root & Rebound. We’re thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.
Read more: brandUP Campaign Winner – Root & Rebound
automation, capacity building, communication strategy, email, guides & tools, marketing strategy, social media
Email Automation: 3 Ways to Get Your Nonprofit Started
If you are like most nonprofit marketing professionals, you’re overworked and under-resourced. Email automation is the solution you’ve been waiting for! Setting up marketing automation systems that trigger emails and autoresponders, drastically reduces the time you and your team spend manually sending emails to court donors, members and volunteers.
Read more: Email Automation: 3 Ways to Get Your Nonprofit Started