Category: communication strategy

campaign planning, communication strategy, graphic design, marketing strategy, social media, storytelling, visual design, website design
8 Seamlessly Social Sites We Love
Even in a debate-driven world, there’s one thing most professionals agree on: Word-of-mouth is king. Think about it. Would you be more likely to trust the intentions of a banner ad or the person sitting across from you at brunch? A recommendation between friends is always going to carry more weight than an organization-sponsored advertisement.…
Read more: 8 Seamlessly Social Sites We Love
communication strategy, content strategy, guides & tools, information architecture & ux design, storytelling, visual design, website design
6 Site Navigations That Made Us Want to Explore
Imagine going to a new grocery store and not having a clue where anything is. There are signs, but they’re vague and confusing. Maybe they’re so obscure you don’t notice them at all. Would that make for a good first impression? If you’re anything like us, you wouldn’t make a return visit anytime soon. Now…
Read more: 6 Site Navigations That Made Us Want to Explore
communication strategy, content strategy, data, graphic design, guides & tools, information architecture & ux design
7 Tips to Showcase Your Organization’s Timeline
Every organization has a story. Somewhere along the line, a spark inspired someone to challenge the status quo, and that idea was tempered by milestones to forge the business we see today. What better way to celebrate that history than to put it on display?
Read more: 7 Tips to Showcase Your Organization’s Timeline
brand strategy, capacity building, communication strategy, guides & tools, information architecture & ux design, marketing strategy, nonprofit teams, professional development, strategic partnership, workshops & trainings
brandUP Campaign Winner – Root & Rebound
Rootid is very excited to announce the 2016 brandUP winner – Root & Rebound. We’re thrilled to be working with this amazing organization to help them build out their marketing strategy and broaden their reach.
Read more: brandUP Campaign Winner – Root & Rebound
brand development, brand strategy, collateral materials, communication strategy, content strategy, graphic design, logo design, visual design, website design
4 Simple Steps to a Great Mood Board
Mood boarding can be tough, but is a great excerise to help generate a new look and feel for your brand. We’ve generated an infographic to that makes creating a mood board fun and easy in four simple steps.
Read more: 4 Simple Steps to a Great Mood Board
automation, capacity building, communication strategy, email, guides & tools, marketing strategy, social media
Email Automation: 3 Ways to Get Your Nonprofit Started
If you are like most nonprofit marketing professionals, you’re overworked and under-resourced. Email automation is the solution you’ve been waiting for! Setting up marketing automation systems that trigger emails and autoresponders, drastically reduces the time you and your team spend manually sending emails to court donors, members and volunteers.
Read more: Email Automation: 3 Ways to Get Your Nonprofit Started
automation, campaign planning, capacity building, collateral materials, communication strategy, content strategy, data, guides & tools, measurement, storytelling
5 Ideas for the Rootid brandUP Award for Your Nonprofit
It’s hard to make your organization stand out in the crowded nonprofit space. That’s one of the reasons that Rootid started the brandUP awards. Our team saw over and over that there are a lot of great nonprofits that are facing resolvable obstacles, but just didn’t have the resources or expertise to break through. Here are…
Read more: 5 Ideas for the Rootid brandUP Award for Your Nonprofit
brand strategy, communication strategy, content strategy, workplace culture
How to Apply Human-Centered Design Thinking to Communication Strategy
“Being a human-centered designer is about believing that as long as you stay grounded in what you’ve learned from people, your team can arrive at new solutions that the world needs.” -IDEO Field Guide to Human-Centered DesignWhat is Human-Centered Design Thinking?Really all it means is putting the people you are serving front and center—learning from…
Read more: How to Apply Human-Centered Design Thinking to Communication Strategy
accessibility, brand development, brand strategy, collateral materials, communication strategy, graphic design, guides & tools, logo design, marketing strategy, visual design, website design
ABCs of Building a Logo
Building a logo can be as easy as ABC, or 123…yes, just like the Jackson 5 song. It is composed of basic building blocks of shapes, colors and letters. Just like a children’s cartoon, because really, if it does not read that simply, then you are probably doing something wrong. Think about some of the…
Read more: ABCs of Building a Logo
audience segmentation, brand strategy, communication strategy, marketing strategy
How to Write a Story That Drives Online Action
Keeping your audiences attention in this time of phone alerts, sound bites, social media and noise is hard. But, a powerful story is one of the most powerful ways to capture someone’s attention. Relating to stories is hard wired into the human capacity. We’ll show you how to leverage that. Using stories to motivate supporters…
Read more: How to Write a Story That Drives Online Action