Category: visual design

brand strategy, campaign planning, communication strategy, community building & outreach, community input, graphic design, logo design, marketing strategy, strategic partnership, visual design, website design, website development, WordPress, workplace culture
Seeds for connection in 2024: announcing our brand refresh & new website
introducing… our new mission statement 2023 was a year of growth & development for rootid as we completed a number of internal projects including a new strategic plan, updated mission and vision statements, developed new products and systems to meet the needs of our community, restructured our community roundtables & cohorts, and continued improving our…
Read more: Seeds for connection in 2024: announcing our brand refresh & new website
campaign planning, capacity building, collaboration techniques, communication strategy, graphic design, guides & tools, internal communications, nonprofit teams, project management, project process, visual design, website design, workplace culture
Building Equity-Centered Communications: Harnessing the Power of a Creative Brief
In the fast-paced world of communications, where information is constantly flowing and attention spans are fleeting, the pressure to respond quickly to emerging issues can sometimes lead to reactive rather than proactive, strategic communication. An equity-centered approach to communication involves intentional and thoughtful planning to ensure that your visual language (the look and feel of…
Read more: Building Equity-Centered Communications: Harnessing the Power of a Creative Brief
brand development, brand strategy, campaign planning, capacity building, collateral materials, communication strategy, community building & outreach, content strategy, equity-centered communications, guides & tools, marketing strategy, messaging, visual design
How to Create an Engaging Slide Deck for Your Nonprofit
They say, “A picture is worth a thousand words,” and a well-crafted pitch deck can capture the essence of your mission, convey your impact, and inspire potential funders and donors to support your work. In this article, we will explore the key elements of a compelling pitch deck for your nonprofit, outline what you really…
Read more: How to Create an Engaging Slide Deck for Your Nonprofit
accessibility, anti-racism, brand strategy, collateral materials, graphic design, social media, visual design
stock photography resource list
An extensive (but not complete) list of stock photography websites divided into themes across General, BIPOC, LBGTQIA+, Disability, Plus Size & Age Positive focused resources.
Read more: stock photography resource list
anti-racism, communication strategy, community input, equity-centered communications, event, liberatory design, visual design, website design, website development, workshops & trainings
SFDUG Presentation: Designing 'With' & Not 'For,' rootid's Evolving Project Process Journey
SFDUG: 11/11/21 Design work and website builds are fraught with power and identity dynamics. Too often the design and build processes do not center the needs of those most impacted by its outcomes. Since 2019, rootid has been standardizing all of our processes in alignment—deepening and reframing our work as partnerships ‘with’ versus designing ‘for.’…
Read more: SFDUG Presentation: Designing 'With' & Not 'For,' rootid's Evolving Project Process Journey
audience profiles, audience segmentation, campaign planning, communication strategy, community building & outreach, equity-centered communications, information architecture & ux design, visual design, website design
Creating Personas and Engagement Journeys
Donor personas are a critical building block of any effective nonprofit communications and marketing plan. If you have never created a donor persona or constituent persona before, we have put this post together as an easy guide that will walk you through the process step-by-step. Personas are important for your nonprofit communications work because personas…
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brand strategy, capacity building, community building & outreach, facilitation, fundraising, leadership, logic model, nonprofit teams, professional development, strategic partnership, theory of change, visual design, workshops & trainings
2019 Capacity Building Workshop Series – Rootid & Full Circle Fund Expand Partnership
Rootid is thrilled to announce our renewed partnership with Full Circle Fund in 2019! Since 2016, the partnership between Full Circle Fund and Rootid has focused on accelerating nonprofit impact to make the Bay Area a more diverse, equitable and economically robust place for all to live and work.
Read more: 2019 Capacity Building Workshop Series – Rootid & Full Circle Fund Expand Partnership
graphic design, guides & tools, visual design
Quick & Dirty Color Theory
How do you make visual language decisions and why? Current trends vs. universal constants need to be considered, as well as cultural contexts, ie. what may seem ‘standard’ in the US or for English speakers, maybe be very different elsewhere. If we are in a more pastel phase vs. electric colors vs. more earth tones.…
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annual reports, graphic design, visual design, website design
10 Impactful Annual Report Websites
Last year, we showed you a great way to save time and money by letting your web team produce a website for your annual report. Online presentations are easy to deliver and easy to track, making them the perfect approach for conscientious organizations. This year, we wanted to revisit that notion with a fresh dose…
Read more: 10 Impactful Annual Report Websites
automation, data, email, guides & tools, visual design
How to Improve Your Email Marketing Click-Through-Rate (CTR)
Email marketing is one of the most powerful marketing channels that nonprofits have at their disposal. According to research, the amount of revenue generated by nonprofits through email marketing continues to grow. In 2017, email donations increased by a strong 23%! At the same time, our supporters are more bombarded with email than ever before.…
Read more: How to Improve Your Email Marketing Click-Through-Rate (CTR)