Category: audience segmentation

audience profiles, audience segmentation, data, email, fundraising, marketing strategy, stakeholder interviews, user research
Get to Know Your Donors & Volunteers Using Data
Understanding your target audience is critical to building effective fundraising and marketing campaigns. But, it’s hard to know where to begin with the research process when building nonprofit personas. Stakeholder interviews and donor surveys can help a lot in developing your nonprofit’s personas. However, sometimes there are still gaps.
Read more: Get to Know Your Donors & Volunteers Using Data
audience profiles, audience segmentation, fundraising, stakeholder interviews, user research
How to Create Donor Personas Using Stakeholder Interviews and Surveys
Building donor personas can be challenging if you don’t clearly understand your audience motivations. We hear from our clients all the time: “I don’t know all of our donors in a one-on-one capacity, so how can I figure out their motivations?” This is a legitimate question. This is where using both stakeholder interviews and surveys can…
Read more: How to Create Donor Personas Using Stakeholder Interviews and Surveys
audience profiles, audience segmentation, communication strategy, content strategy, fundraising, guides & tools, storytelling, visual design
How to Create a Compelling Call-to-Action
You’ve spent time crafting your website—planning, designing, and writing—and now traffic is really starting to pick up. So, what’s next?
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audience profiles, audience segmentation, brand development, brand strategy, capacity building, communication strategy, guides & tools, marketing strategy, nonprofit teams, workshops & trainings
Content Strategy Project with Root & Rebound
Generating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action.
Read more: Content Strategy Project with Root & Rebound
audience segmentation, communication strategy, content strategy, guides & tools, messaging, website design, website development
9 Tips for Writing Nonprofit Website Content
Let’s face it—writing content for nonprofit websites can be difficult. We all know the feeling of staring at a blank page and trying to develop compelling content. Unfortunately, research shows that great content for your online marketing efforts is critical to higher conversion rates and engaging user experiences that lead to higher donations, volunteer signups…
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audience profiles, audience segmentation, content strategy, guides & tools, information architecture & ux design, visual design, website design
Best Practice Guide to Page Hierarchy
Information architecture and page hierarchy can make or break you. Your interface should be designed with your end goals in mind. Website visitors arrive with many levels of literacy, attention spans and ‘will’ to figure out how to use your website. If they are not able to find what they are looking for quickly, you’ve…
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audience segmentation, brand strategy, communication strategy, marketing strategy
How to Write a Story That Drives Online Action
Keeping your audiences attention in this time of phone alerts, sound bites, social media and noise is hard. But, a powerful story is one of the most powerful ways to capture someone’s attention. Relating to stories is hard wired into the human capacity. We’ll show you how to leverage that. Using stories to motivate supporters…
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audience profiles, audience segmentation, brand development, brand strategy, collaboration techniques, communication strategy, content strategy, equity-centered communications, internal communications, messaging, nonprofit teams, visual design
5 Steps to Create a Short and Useful Style Guide
A style guide should have a few main components, but often times it gets bogged down in a lot of “descriptive jargon” that is just not that useful for your typical non-profit organization or association. A style guide is needed so that anyone who is creating marketing materials for you will have the basic components…
Read more: 5 Steps to Create a Short and Useful Style Guide
accountability, audience profiles, audience segmentation, brand strategy, communication strategy, focus groups, stakeholder interviews, user research
Tips for Conducting Stakeholder Interviews
Stakeholder interviews are an extremely useful process for your nonprofit and can be used in a variety of situations.
Read more: Tips for Conducting Stakeholder Interviews
accountability, audience profiles, audience segmentation, brand strategy, community building & outreach, community input, focus groups, guides & tools, stakeholder interviews
4 Tips For Visual Consistency: A Quick and Dirty Guide to Unifying Your Marketing Materials
Maintaining a consistent visual presence is hard. Creating a quick brand guide can help you ensure everyone in your organization is maintaining a consistency in all of your marketing materials. Here’s how to get started in 4 simple steps! 1. Pick 1-2 fonts You do not need to be a typographic guru to know what…
Read more: 4 Tips For Visual Consistency: A Quick and Dirty Guide to Unifying Your Marketing Materials