Wouldn’t it be great if you could organize and sort your Google Analytics data in more detail so we could understand which campaigns and marketing channels were most effective in moving your nonprofit’s mission forward? With Google Analytics UTM tags, you can! UTM tags are an easy way to figure out what marketing activities are…
The need to boost donor retention is necessary to keep your nonprofit organization up and running. This is one fact we can’t ignore. Cultivating a strong and lasting relationship with donors proves valuable for nonprofit organizations in acquiring funds and creating a community of supporters.
Email marketing is one of the most powerful marketing channels that nonprofits have at their disposal. According to research, the amount of revenue generated by nonprofits through email marketing continues to grow. In 2017, email donations increased by a strong 23%! At the same time, our supporters are more bombarded with email than ever before.…
Now in its eighth year, #GivingTuesday kicks off the charitable season each November by encouraging global giving via social media. It’s a collaborative effort between nonprofits and civic organizations, small businesses and large corporations—not to mention the driving generosity of families and individuals. (Over $380 million was raised online, this year alone!) Want to be…
A nonprofit logic model is one of the most versatile and useful tools you can have for any nonprofit strategic planning process. Your organization can use logic models for strategic planning, operational resource planning, building a communications strategy, program service design and much, much more.
Picture this: one of your supporters is scrolling through their social media pages when your newest peer-to-peer campaign or crowdfunding post catches their attention. Eager to help, they log into your website, locate your donation page, and submit their gift. The process seems simple enough, and you might assume that simply setting up a donation…
Nominations and applications are now open for the 2018 brandUP, a free 2-day intensive marketing and communication workshop co-presented with Full Circle Fund. Last year’s Awardee Root & Rebound has now had some time to reflect on the experience, so we sat down to chat with them to provide helpful tips to this year’s participants.
As of January 1st, 2018, Google Grant Ad accounts that do not meet updated requirements could end up being suspended or cancelled! Assuming they are strictly enforcing the new AdWords Grant policies, you have until the end of February to get things straightened out.
You’ve spent time crafting your website—planning, designing, and writing—and now traffic is really starting to pick up. So, what’s next?
Generating a marketing plan for a nonprofit is a daunting task, to say the least. Content strategy is an easy process that will help you figure out who you are marketing to, and how to talk with them in a way that motivates them to take action.