Category: visual design

campaign planning, collateral materials, communication strategy, community building & outreach, data, email, fundraising, guides & tools, measurement, messaging, visual design
5 Elements of Great #GivingTuesday Campaigns
Now in its eighth year, #GivingTuesday kicks off the charitable season each November by encouraging global giving via social media. It’s a collaborative effort between nonprofits and civic organizations, small businesses and large corporations—not to mention the driving generosity of families and individuals. (Over $380 million was raised online, this year alone!) Want to be…
Read more: 5 Elements of Great #GivingTuesday Campaigns
annual reports, campaign planning, logo design, marketing strategy, social media, visual design
Happy New Year From Rootid & Exciting Announcements!
By all measures, 2017 was quite the year. Though it began with a sense of confusion and uncertainty, we can’t help but feel inspired by how our clients, friends, and partners have joined together to make a difference around the world. In 2018, we continue forward with the momentum of our collective beliefs toward more…
Read more: Happy New Year From Rootid & Exciting Announcements!
brand strategy, communication strategy, graphic design, visual design
Your Brand Refreshed in 7 Steps
Even nonprofits with established identities need to reevaluate from time to time in order to stay relevant. In many cases, a brand refresh may be necessary. What is a Brand Refresh? Simply put, a brand refresh is a makeover. The goal is to enhance your organization’s image, while staying recognizable—but how do we go about…
Read more: Your Brand Refreshed in 7 Steps
campaign planning, fundraising, graphic design, social media, visual design
10 Campaigns that Rocked Giving Tuesday
November 28th will mark #GivingTuesday’s sixth annual day of giving. The holiday—which follows Black Friday and Cyber Monday in the US—kicks off the charitable season. Brands, influencers, and everyday folks come together with a single purpose in mind: to celebrate and encourage giving. In 2016, that sentiment led to $177 million in global donations to…
Read more: 10 Campaigns that Rocked Giving Tuesday
collateral materials, content strategy, graphic design, visual design
Print is Not Dead—Just Use it Strategically
Digital marketing has stolen the spotlight in recent years, thanks to its accessibility and reach, but does that mean print is obsolete? Not according to a Two Sides survey:
Read more: Print is Not Dead—Just Use it Strategically
annual reports, campaign planning, collateral materials, community building & outreach, content strategy, graphic design, marketing strategy, storytelling, visual design, website design, website development
Online Annual Report Website Examples – 2018
If you’re still putting out annual reports the old fashioned way—pulling stacks of statistics, rounding up designers, blowing your budget on print copies, etc.—this post might be an eye-opener for you. Not only are annual report websites generally less expensive, they’re also easy to fill with impactful media, easy to deliver, and easy to track.…
Read more: Online Annual Report Website Examples – 2018
audience profiles, audience segmentation, communication strategy, content strategy, fundraising, guides & tools, storytelling, visual design
How to Create a Compelling Call-to-Action
You’ve spent time crafting your website—planning, designing, and writing—and now traffic is really starting to pick up. So, what’s next?
Read more: How to Create a Compelling Call-to-Action
visual design, website design
17 Inspiring Nonprofit Websites—2017 Edition
We’re back with our 2017 favorite examples (in alphabetical order) of what a great non-profit website looks like and what makes it stand out.Our hope is that by emulating these exemplary non-profits, you’ll soon be able to provide an even greater user experience for your own site visitors—generating all the support you need!
Read more: 17 Inspiring Nonprofit Websites—2017 Edition
brand development, brand strategy, graphic design, logo design, visual design
30 Great Non-profit Logos
Your organization’s identity is tied to its logo. Well thought out design leaves a great first impression—compelling your community to engage more deeply. That’s why we’ve dedicated ourselves to helping non-profits forge and refine their brands. We’ve touched on what makes a great logo in the past, but here’s a quick refresher:
Read more: 30 Great Non-profit Logos
brand development, brand strategy, collaboration techniques, graphic design, visual design
5 Steps to a Successful Mood Boarding Process
Mood boards are a an effective way to discuss ideas, share insights and clarify communication. They will help you visually explain a feeling and in turn, develop a more authentic and successful brand. What makes a successful mood board process? Here is a simple 5 step process that will help you succeed.
Read more: 5 Steps to a Successful Mood Boarding Process